the BUND - #legend

02 August 2023
Collection: the BUND

New body and haircare series from M19Minus launches in Hong Kong

By: Hill Choi Lee

Hong Kong’s new aesthetic skincare brand combines technology with ancient East-West wisdom to reshape the way we approach skincare with its patented phyto-formula

Amidst the hustle and bustle of workday strain, there’s no greater relief than a cold beer to gain. M19Minus debuts “the BUND Revitalizing and De-stressing Body and Haircare Series” infused with 100,000 ppm
high-concentration Beer Yeast, proprietary patented hydrolysed collagen, hydrolysed silk and scented with Grapefruit Peel to bring Happy Hour in the bathroom.

This series uses high-concentration Beer Yeast at 100,000ppm, an exclusive patented hydrolysed collagen and hydrolysed silk, which effectively promotes skin and scalp metabolism. The series’ hair products are custom-formulated in South Korea that claim to effectively prevent hair loss and delay scalp ageing.

M19Minus claims the formula will help turn your hair and body care routine into an immersive stress-relieving ceremony, allowing you to feel the comfort and healing effect brought by the Beer Therapy. The BUND series features five products: hair bath, hair wrap, body immersion, natural exfoliating hand wash, and hand essence. Each one is meticulously developed by experts and crafted with natural Frankincense, Ylang-Ylang, and Bitter Orange essential oils, creating the brand’s signature scent. The aroma cleanses your soul, turning each skincare routine into a physical and mental pleasure.

What are the effects of beer yeast?

Beer yeast is a rich source of protein and enzymes, making it a valuable ingredient for repairing frizzy hair. Its protein content helps to supplement the hair with essential nutrients, while repairing damaged hair cuticles, resulting in stronger, lustrous hair.

Furthermore, Beer yeast is packed with Vitamin B group and Amino Acids, which are known to strengthen hair roots and prevent hair loss. Beer Yeast also offers remarkable skincare benefits. Its high levels of protein, vitamins, and minerals promote skin metabolism, improving skin elasticity, brightness, and moisture retention. Additionally, this ingredient has potent antibacterial and antioxidant properties, helping to keep the scalp looking youthful.

Patented hydrolyzed collagen

M19Minus’s patented hydrolyzed collagen has collagen molecules small enough to penetrate deep into the
skin’s dermis layer. This allows it to repair damaged cells and promote skin renewal, effectively delaying the
scalp’s ageing issues.

The products are currently only available on their online store. Check out their Instagram for more information.

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